Reality Business. The Prediction Imperative – Webinar with BridA / Tom Kerševan, Sendi Mango, Jurij Pavlica

Tuesday / 09.02.2021 /  6:00pm  

As part of this seminar, we got acquainted with the artistic practice of the BridA collective. Their work is based on thinking about processes and roles in contemporary art, on the principle of artistic connection, and group work exploring the effects of internet culture and online social media on contemporary visual art. The discussion was based on a text by philosopher Shoshanae Zuboff published in her book The Age of Surveillance Capitalism, in the chapter entitled The Reality Business. The Prediction Imperative author explains the connection between anticipation and supervisory capitalism. She says: „Surveillance capitalists, therefore, must ask this: What forms of surplus enable the fabrication of prediction products that most reliably foretell the future? This question marks a critical turning point in the trial-and-error elaboration of surveillance capitalism. It crystallizes the second economic imperative – the prediction imperative – and reveals the intense pressure that it exerts on surveillance capitalist revenues.”