Serena Tabacchi is an entrepreneur, curator and writer. She worked at TATE Modern and is the co-founder and director of MoCDA, the Museum of Contemporary Digital Art. She is currently researching how to curate digital art exhibitions online and in IRL (in real life). Serena regularly writes for The Observer and has curated the past editions of CADAF (Contemporary & Digital Art Fair) alongside the Lumen Art Projects. Serena is an ambassador for Diversity and Inclusion at the Blockchain Game Alliance, where she organizes weekly events on Art, Gaming and Blockchain. Serena is currently developing an art and gaming experience in The Sandbox Game and is co-curating a research exhibition project with UCL (University College London) in collaboration with Hobs3D.